2B

Governance of university brand

Authors:
Đinh Xuân Khoa, Phạm Minh Hùng
View:
0
Position:
0/0
Abstract
This paper is concerned with the theory of brand governance and its application to building brand and model of university brand governance in Vietnam. University brand governance encompasses all that include management of human resources, quality, finance… with a view to improving the university’s quality and prestige in the context of globalization and the 4th Industrial Revolution.
Relate
Xem thêm
Keywords
In the same issue

Vinh University journal of science

Tạp chí khoa học Trường Đại học Vinh

ISSN: 1859 - 2228

Governing body: Vinh University

  • Address: 182 Le Duan - Vinh City - Nghe An province
  • Phone: (+84) 238.3855.452 - Fax: (+84) 238.3855.269
  • Email: vinhuni@vinhuni.edu.vn
  • Website: https://vinhuni.edu.vn

 

License: 163/GP-BTTTT issued by the Minister of Information and Communications on May 10, 2023

Open Access License: Creative Commons CC BY NC 4.0

 

CONTACT

Editor-in-Chief: Assoc. Prof., Dr. Tran Ba Tien
Email: tientb@vinhuni.edu.vn

Deputy editor-in-chief: Dr. Phan Van Tien
Email: vantientkxd@vinhuni.edu.vn

Sub-Editor: Dr. Do Mai Trang
Email: domaitrang@vinhuni.edu.vn

Editorial assistant: Msc. Le Tuan Dung, Dr. Le Thanh Nga

  • Address: 4th Floor, Executive Building, No. 182, Le Duan street, Vinh city, Nghe An province.
  • Phone: (+84) 238-385-6700 | Hotline: (+84) 97-385-6700
  • Email: editors@vujs.vn
  • Website: https://vujs.vn

img