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Governance of university brand

Authors:
Đinh Xuân Khoa, Phạm Minh Hùng
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Abstract
This paper is concerned with the theory of brand governance and its application to building brand and model of university brand governance in Vietnam. University brand governance encompasses all that include management of human resources, quality, finance… with a view to improving the university’s quality and prestige in the context of globalization and the 4th Industrial Revolution.
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Vinh University journal of science

Tạp chí khoa học Trường Đại học Vinh

ISSN: 1859 - 2228

Governing body: Vinh University

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License: 163/GP-BTTTT issued by the Minister of Information and Communications on May 10, 2023

Open Access License: Creative Commons CC BY NC 4.0

 

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